Darpan Mangatrai Jewelers, a 118-year-old family business of five generations of reputed merchants, excels in exquisite designs in pearls, diamonds, and precious gems. Having started from a humble beginning, the client soon expanded its foothold across India, Europe, the USA, and the Gulf countries as one of the leading jewelers, with their exclusive line of regal ornaments for women of all ages, suitable for every occasion.
Darpan Mangatrai brings over 100 years of tradition in fine jewelry, catering to a broader market with its unique line of ornaments and pearls. The client needed expert assistance to improve the website’s online visibility and capture more qualified traffic. Their objectives were to close more sales and generate higher revenue through online channels.
Darpan Mangatrai needed to improve the website’s core vitals so site visitors could have an exceptional experience. Further, an effective ecommerce SEO strategy will help elevate the site’s visibility to increase traffic and conversion rates. Other technical challenges related to payment gateways and cart abandonment required close attention. With dipping organic traffic and unique clicks, their revenue plummeted.
Our bespoke E-commerce SEO made the website more visible and improved brand credibility so Darpan Mangatrai can experience higher traffic, more online conversions, and sales. Our steps included: