How we generated Darpan Mangatrai 150% growth in revenue
Darpan Mangatrai Jewelers, a 118-year-old family business of five generations of reputed merchants, excels in exquisite designs in pearls, diamonds, and precious gems. Having started from a humble beginning, the client soon expanded its foothold across India, Europe, the USA, and the Gulf countries as one of the leading jewelers, with their exclusive line of regal ornaments for women of all ages, suitable for every occasion.
Objectives
Darpan Mangatrai brings over 100 years of tradition in fine jewelry, catering to a broader market with its unique line of ornaments and pearls. The client needed expert assistance to improve the website’s online visibility and capture more qualified traffic. Their objectives were to close more sales and generate higher revenue through online channels.
- Improve Search Engine Rankings
- Increase Website Traffic
- Boost Brand Awareness
- Enhance User Experience
- Improve Sales and Revenue
Challenges
Darpan Mangatrai needed to improve the website’s core vitals so site visitors could have an exceptional experience. Further, an effective ecommerce SEO strategy will help elevate the site’s visibility to increase traffic and conversion rates. Other technical challenges related to payment gateways and cart abandonment required close attention. With dipping organic traffic and unique clicks, their revenue plummeted.
- Website Performance Optimization
- Search Engine Ranking Visibility
- Enhancing Overall User Experience (UX)
- Quality website traffic and visitor conversion
- E-commerce Challenges
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Our Approach
Our bespoke E-commerce SEO made the website more visible and improved brand credibility so Darpan Mangatrai can experience higher traffic, more online conversions, and sales. Our steps included:
Initial Analysis
- Technical Audit
- Keyword Research
- Content Analysis
- Website Performance Optimization
- Backlink Analysis
- Conversion Rate Analysis
Digital Strategy
- Content Strategy
- SEO Link Building
- Conversion Optimization
- Performance Tracking and Analysis
Project Execution
- Technical SEO Improvements
- Search Engine Optimization
- Content Marketing & Distribution
- Link Building
- Email Marketing
- Social Media Marketing
- Google Ads
- Remarketing and Retargeting
- Conversion Rate Optimization
- Monitoring and Measuring Results
Our Results
- Our ecommerce SEO services magnified organic search traffic to 187K in 9 months.
- We skyrocketed revenue for the client to an approximate growth rate of 150% in the last 9 months.
- At a cost of rupees 253, our team delivered 10.6K clicks and 163 conversions in 3 months.
- We delivered ROAS four times through Google Ads.
- We generated a total revenue of approximately 3.5 to 4 lakh rupees from paid campaigns
Services Used
- Google Ads
- SEO
- Link building
- Content Marketing
- Email Marketing
Media Mentions
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- Pyrite Technologies Pvt Ltd
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