Social media today has a huge customer base for any given market or niche, for there are billions of active users on every social media platform who could prove to be potential customers. Brands compete with each other in the digital world through social media platforms to reach their potential clients. Be it B2B business […]

Gone are the days where you waited for weeks to receive a confirmation about attending an interview. Nowadays everything happens almost instantly when you apply for a job. Everything from the actual interview to the offer letter (or rejection mail) is done through a phone call or email, much quicker than before. The world is becoming […]

Content marketing is a powerful marketing strategy. In a world where consumers have no dearth of content on the internet, a good marketer understands the value of providing quality content. A consumer who is inundated with advertisements looks for quality content in the trash they receive in terms of mailers and commercials. Multiple surveys affirm […]

We all know that we live in an era of intense competition. As a customer, we are spoilt for choice and as a brand, we are fighting the competition on all fronts – demand, quality, supply and brand value. With competition becoming tougher day by day, traditional marketing methods are becoming less and less effective. […]

Pyrite Technologies recently had the pleasure of speaking with one of the biggest names in the SEO business, Rand Fishkin. At MozCon 2016, we were able to speak to the Founder, former CEO and current ‘Wizard of Moz’ about the SEO practices of the past, present and of course, the future! He had a lot […]