Content marketing is a powerful marketing strategy. In a world where consumers have no dearth of content on the internet, a good marketer understands the value of providing quality content. A consumer who is inundated with advertisements looks for quality content in the trash they receive in terms of mailers and commercials. Multiple surveys affirm […]

We all know that we live in an era of intense competition. As a customer, we are spoilt for choice and as a brand, we are fighting the competition on all fronts – demand, quality, supply and brand value. With competition becoming tougher day by day, traditional marketing methods are becoming less and less effective. […]

Pyrite Technologies recently had the pleasure of speaking with one of the biggest names in the SEO business, Rand Fishkin. At MozCon 2016, we were able to speak to the Founder, former CEO and current ‘Wizard of Moz’ about the SEO practices of the past, present and of course, the future! He had a lot […]

Google has now officially rolled out the Penguin 4.0 update after 2 long years and mentioned that it will be the part of their core algorithm. Websites which were penalized by Google Penguin 2 years ago (October 18th 2016) will now finally have the chance to recover, but only if their unnatural links have been […]

As we turn 4 today, Pyrite Technologies would like to take the opportunity to thank each and every client, partner and collaborator for having faith in us, you’ve been instrumental in getting us to where we are today. These four years have been a rollercoaster of a ride, and we’ve learnt a lot. The year […]