Doubling Success with SEO - How an IT Leader in Digital Banking Witnessed Traffic Boom of 200% in Just 24 Months
Our client is an industry leader in digital banking solutions helping financial institutions of all sizes drive digital transformation at speed and scale. Its cutting-edge cloud-native solution suite and SaaS services enabled banks across 100 countries to transform their operations and improve customer engagements digitally. The client offers a digital engagement and core banking solutions suite, inspiring better banking experiences for businesses and customers.
Objectives
The leading IT solutions provider wanted better business performance in SEO organically. But the site needed more non-brand traffic. Therefore, the company partnered with Pyrite Technologies for guided assistance in the following:
- Increase Organic Traffic from Targeted B2B Accounts (USA, Europe)
- Generate High Quality B2B Leads
- Identify Technical Loopholes on the Website
- Content Marketing
- Reporting
Challenges
The client’s website had technical issues impacting its online performance. Further, the site failed to attract enough non-branded traffic. Therefore, the company looked for strategic support in mitigating the key challenges:
- Online Visibility for Niche Keywords
- Indexing & Crawling Issues for Product-Specific Pages
- High Competition Keywords
- Identifying the Search Intent of Product Keywords
- Identifying the Search Intent of Industry & Competitor Keywords
- Improving the User Experience and Web Conversions
- Improving the Lead Quality
- Identifying the Hub & Spoke Keywords for the Brand and the Product
- Combine the Brand Credibility & Keyword Intent to Frame Content/Keywords
- Content Marketing (Creating Themes & Buckets)
- Link Building (Creating Reputed Backlinks)
- Focusing on Digital PR Bonus Links
- Combine Sales & Marketing Goals
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Our Approach
Our initial approach was to evaluate the client’s products and services and analyze the overall website performance from a technical and non-technical standpoint. The audit report provided insights into the gaps and unearthed opportunities for improvement.
Initial Analysis
- Evaluating the client’s products and services
- Analyzing the overall website performance
- Branded and Non-Branded Keywords rankings and performance
Digital Strategy
- B2B SEO Strategy
- Advanced Audits on SEO
- SEO Opportunities identification
- SEO Improvement Plans
- Keyword Cluster-Focused SEO Plan
- Themes & Bucket Strategy
- Brand Mentions & Digital PR Strategy
- Website Improvement Plans
- Content Marketing Strategy
- Link Building Strategy
- PPC Strategy (Remarketing)
Project Execution
- Implementing Themes and Buckets strategy
- On-page SEO analysis and improvements
- Technical SEO improvements
- Off-page SEO improvements
- Content Marketing
Our Results
- The client witnessed approximately 200% higher conversions in total.
- There has been a staggering growth in organic traffic, equivalent to 26.04% and more.
- The client witnessed a substantial increase in non-banding traffic, equivalent to 50%.
- There has been a huge increase in page views to about 27.44%.
- The website’s user visits skyrocketed to over 29.99%.
- Another key area of improvement was witnessed in PDF downloads, with approximately a 30.98% increase per month, equivalent to 11,825 total downloads.
- The website’s organic rankings were also elevated.
- Referring domain traffic jumped to 19,616, I.e., approximately 13.29% increase.
- Paid traffic also witnessed a great jump to around 14,909, which is equivalent to 12.35% growth.
- Social Media traffic increased by 41.94%, which is equivalent to 2,895.
- These changes eventually gave the client a more competitive edge in the market.
Services Used
- Local Business Optimization
- Technical SEO
- Content Marketing
- Link Building
Media Mentions
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Contact Us
- Pyrite Technologies Pvt Ltd
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Vittal Rao Nagar, Hi-Tech City, - Hyderabad, Telangana 500081.
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