Lashkaraa, is born out of the owner’s desideratum to translate the country’s legacy into the Avant-Garde fashion landscape. The brand’s ecommerce presence was to create a global narrative, connecting Indians living abroad with their culture and enabling them to take the legacy forward and beyond the national borders.
Primarily, Lashkaraa aimed to attract more traffic from the United States. But, in 2015, the brand approached us with a huge link spam and content penalty that destroyed search rankings. The website drew only 100/monthly visits, while its annual sales dropped to nearly zero. Pyrite helped Lashkaraa to fully recover from all penalties and rebuilt its search rankings from ground zero to USD 2 Million in sales in just 12 months.
From an SEO standpoint, the Lashkaraa website was not faring well. Lack of website optimization as per Google’s changing algorithms resulted in poor website performance and attracted poor reviews leading to search penalties. The slow-loading, mobile unresponsive web pages increased the bounce rate manifold, leading to lower conversions and lesser sales. The client was losing business faster than attracting quality traffic. A few other challenges faced by Lashkaraa were as follows:
We defined a strategic Ecommerce SEO framework for Lashkaraa to elevate its search engine ranks and expand its reach beyond national borders. A full suite of SEO services is broken down into the following steps: