SEO Case Study: How Lashkaraa Improved Their Organic Revenue
Lashkaraa, is born out of the owner’s desideratum to translate the country’s legacy into the Avant-Garde fashion landscape. The brand’s ecommerce presence was to create a global narrative, connecting Indians living abroad with their culture and enabling them to take the legacy forward and beyond the national borders.
Objectives
Primarily, Lashkaraa aimed to attract more traffic from the United States. But, in 2015, the brand approached us with a huge link spam and content penalty that destroyed search rankings. The website drew only 100/monthly visits, while its annual sales dropped to nearly zero. Pyrite helped Lashkaraa to fully recover from all penalties and rebuilt its search rankings from ground zero to USD 2 Million in sales in just 12 months.
- Recover the website from search penalties.
- Increase targeted website traffic from USA/Canada.
- Improve search engine rankings positions.
- Boost Brand Awareness & Brand Searches
- Enhance User Experience
- Improve Organic Conversions and Sales
- Improve Organic Revenue
- Improve Critical Technical Errors
- Monitor and Analyze Performance
Challenges
From an SEO standpoint, the Lashkaraa website was not faring well. Lack of website optimization as per Google’s changing algorithms resulted in poor website performance and attracted poor reviews leading to search penalties. The slow-loading, mobile unresponsive web pages increased the bounce rate manifold, leading to lower conversions and lesser sales. The client was losing business faster than attracting quality traffic. A few other challenges faced by Lashkaraa were as follows:
- Brutal Search Penalties
- Highly competitive keywords
- Duplicate Content
- Content Marketing
- Mobile Optimization
- Technical SEO & On-Page
- Link Building & Digital PR
- Internal Linking & Quality Content
- Product Availability
- Technical Complexity (Magento)
- Site Speed & Performance
- Conversion Rate Optimization
- Web Analytics and Reporting
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Our Approach
We defined a strategic Ecommerce SEO framework for Lashkaraa to elevate its search engine ranks and expand its reach beyond national borders. A full suite of SEO services is broken down into the following steps:
Initial Analysis
- Identifying the penalty
- Link Spam Analysis
- Technical SEO Analysis
- On-Page Analysis
- Content Analysis
- Loading Speed & Performance Analysis
- Conversion Rate Optimization Analysis
Recovery Phase
- Removing low-quality content and replacing with high-quality content
- Disavowing low-quality, spammy links and building high-quality links (post recovery)
- Submitting a reconsideration request
- Off-Page Optimization
- Monitoring and auditing the website’s performance constantly.
- Recovery successful report
Digital Strategy & Project Execution
- Competitor Analysis
- Keyword Research
- On-Page Optimization
- Technical SEO Implementation
- Performance Optimization & Mobile Optimization
- Content Marketing & Content Distribution Campaigns
- Link Building & Digital PR Campaigns
- Reputation Management
- Conversion Optimization
- Monitoring and Measuring Results
Our Results
- Recovered from Panda and Penguin Updates
- Growth in organic search from 0 to 100,000 in just 12 months
- Boosted keyword rankings from 50 to 15000 in just 12 months
- Improved the conversions from $5,000 to $2.5 Million per year with 1.055% conversion rate.
- AAGR at 97%
- Customer Base from 50 to 100K+ and 150,000 0rders in 36 months
- ROI Generated: 3700%
Services Used
- Search Penalty Recovery
- Ecommerce SEO Strategy
- Content Marketing
- Link Building & Digital PR
- Online Reputation Management
- Conversion Rate Optimization
Media Mentions
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- Pyrite Technologies Pvt Ltd
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