On Mobile Global is a global public limited company. Its cloud gaming platform, ONMO, provides a unique gaming experience for users by seamlessly integrating E-Sports, Social Features, and AI-powered Analytics. The bite-sized tournaments, also known as ONMO Moments, and other distinctive challenges are easily availed on their mobile browsers.
ONMO wanted to improve the quality and quantity of leads generated through organic and paid strategies. They partnered with Pyrite Technologies to help their website attract more players to their cloud gaming platform and experience ONMO game moments with points or coins. Additionally, the client wished to achieve remarkable results in brand building, user signups, and engagement within the Indian gaming market.
ONMO web-based platform prompted users to access the website and register via email, mobile number, or Facebook account. However, the client was confronted with regional payment restrictions in some Indian states that do not permit cash payment games. Also, ONMO needed more user registrations through targeted paid ads across multiple channels.
ONMO’s pivot to a web-based platform, backed by a robust performance marketing strategy, proved pivotal in overcoming hurdles and securing remarkable outcomes. Beyond penetrating the Indian gaming scene, the brand showcased marketing prowess with impressive metrics, affirming the strategy’s success and market traction.