How ONMO Earned 500k Users in Just 12 Months
On Mobile Global is a global public limited company. Its cloud gaming platform, ONMO, provides a unique gaming experience for users by seamlessly integrating E-Sports, Social Features, and AI-powered Analytics. The bite-sized tournaments, also known as ONMO Moments, and other distinctive challenges are easily availed on their mobile browsers.
Objectives
ONMO wanted to improve the quality and quantity of leads generated through organic and paid strategies. They partnered with Pyrite Technologies to help their website attract more players to their cloud gaming platform and experience ONMO game moments with points or coins. Additionally, the client wished to achieve remarkable results in brand building, user signups, and engagement within the Indian gaming market.
- More Organic Traffic
- Qualified Lead Generation
- Higher User Signups
- Increased Conversions
- Brand Building
- Profound User Engagement
Challenges
ONMO web-based platform prompted users to access the website and register via email, mobile number, or Facebook account. However, the client was confronted with regional payment restrictions in some Indian states that do not permit cash payment games. Also, ONMO needed more user registrations through targeted paid ads across multiple channels.
- Online Visibility for Niche Keywords
- Indexing & Crawling Issues for Product-Specific Pages
- High Competition Keywords
- Identifying the Search Intent of Product Keywords
- Identifying the Search Intent of Industry & Competitor Keywords
- Improving the User Experience and Web Conversions
- Improving the Lead Quality
- Identifying the Hub & Spoke Keywords for the Brand and the Product
- Combine the Brand Credibility & Keyword Intent to Frame Content/Keywords
- Content Marketing (Creating Themes & Buckets)
- Link Building (Creating Reputed Backlinks)
- Focusing on Digital PR Bonus Links
- Combine Sales & Marketing Goals
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Our Approach
ONMO’s pivot to a web-based platform, backed by a robust performance marketing strategy, proved pivotal in overcoming hurdles and securing remarkable outcomes. Beyond penetrating the Indian gaming scene, the brand showcased marketing prowess with impressive metrics, affirming the strategy’s success and market traction.
Initial Analysis
- In-depth Website Audits
- In-depth Content Analysis
- Backlink Profile Assessment
Digital Strategy
- Search Engine Optimization
- Performance Marketing
- Content Strategy
- Web Analytics
Project Execution
- Technical Improvements
- On-Page Optimization
- Content Marketing & Content Distribution
- Link Building
- Marketing Research
- Identifying the Performance Marketing channels
- Performance marketing planning & strategy
- Campaigns & Budget Optimization
- Monitoring and Measuring Results
Our Results
- ONMO established a robust brand presence within the gaming community through targeted Google YouTube ads and displays.
- High interaction rates of 9.02% from Google Ads indicate the effectiveness of the campaign in capturing the audience's attention.
- Employing search ads, remarketing, and display advertising resulted in a substantial surge in user signups.
- The marketing strategy's efficacy in acquiring new platform users is evident in the ₹10.77 cost per conversion.
- The average cost per click remained as low as ₹1.84 but garnered positive user engagement through tailored offer ads based on user behavior.
- Our performance marketing strategy was instrumental in skyrocketing unique user count to 500k in just 12 months.
Services Used
- Local Business Optimization
- Technical SEO
- Content Marketing
- Link Building
Media Mentions
Quick Links
Contact Us
- Pyrite Technologies Pvt Ltd
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Vittal Rao Nagar, Hi-Tech City, - Hyderabad, Telangana 500081.
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