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SEO Case Study: How Tenet Diagnostics Improved Their Organic Traffic by 124% in 12 Months

Tenet Diagnostics specializes in the timely detection of health conditions using cutting-edge technology solutions. The local Hyderabad-based diagnostic center has branches operating in prime locations across Hyderabad, Bengaluru, and other important cities in India. Tenet offers superior quality services to local patients, alleviating their health with its unparalleled healthcare experiences.

1 K

Unique Visits/Month

30 K

Keywords Indexed

₹ 10 Cr

Revenue Generated

50 K+

Leads Generated

Objectives

Tenet Diagnostics witnessed a significant drop in search traffic volume to 0 per month. The client approached Pyrite Technologies in January 2020, having experienced a significant setback in generating search traffic following Google’s Medic update. We re-build a Medic update-proof website to boost its SEO rankings and implemented a Google E-E-A-T quality rater to improve the site’s topical authority.

Challenges

Tenet’s website was initially built on an Angular framework. Despite being live for two years, the site didn’t get indexed in Google searches or generated even 10 searches per month. The heavy website housed thousands of sub-pages and over 2000 medical tests, health packages, and profile pages for their customers.

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Our Approach

We adopted a tailored approach with our all-inclusive SEO strategy to surmount these challenges and drive substantial results. Our steps included

Initial Analysis

Digital Strategy

Project Execution

Our Results

In just three years, we propelled Tenet Diagnostics from 46,000 monthly organic visits in 2021 to an impressive 103,583 visits in 2023 – an astonishing 124% surge.
The organic keyword count surged from 7,000 in 2021 to an impressive 13,000 in 2023, marking an extraordinary 85.7% improvement.
Conversions soared from an initial $10,000 USD to a remarkable $1.5 million per year, maintaining a steady average conversion rate of 1.021%.
Lifetime sales witnessed a hundredfold increase, supported by an impressive average annual growth rate (AAGR) of 108.9%.
The loyal customer base expanded from 100 to over 75,000, with cumulative total orders reaching 100,000 within 36 months.
An astounding 4,900% return on investment was generated, showcasing the substantial impact of our strategies.