SEO Case Study: How Tenet Diagnostics Improved Their Organic Traffic by 600%

Tenet Diagnostics specializes in the timely detection of health conditions using cutting-edge technology solutions. The local Hyderabad-based diagnostic center has branches operating in prime locations across Hyderabad, Bengaluru, and other important cities in India. Tenet offers superior quality services to local patients, alleviating their health with its unparalleled healthcare experiences. 

Unique Visits/Month
1 K
Keywords Indexed
30 K
Revenue Generated
10 Cr
Orders Generated
30 K+


Tenet Diagnostics witnessed a significant drop in search traffic volume to 0 per month. The client approached Pyrite Technologies in January 2020, having experienced a significant setback in generating search traffic following Google’s Medic update. We re-build a Medic update-proof website to boost its SEO rankings and implemented a Google E-E-A-T quality rater to improve the site’s topical authority. 


Tenet’s website was initially built on an Angular framework. Despite being live for two years, the site didn’t get indexed in Google searches or generated even 10 searches per month. The heavy website housed thousands of sub-pages and over 2000 medical tests, health packages, and profile pages for their customers. 

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Our Approach

We adopted a tailored approach with our all-inclusive SEO strategy to surmount these challenges and drive substantial results. Our steps included

Initial Analysis

Digital Strategy

Project Execution

Our Results

Services Used

Media Mentions